On Wednesday, March 6, 2019, Facebook CEO Mark Zuckerberg wanted to share his "privacy vision for the social network" with everyone.
In this moment of sharing, the Facebook founder says he "believes that a privacy-oriented exchange platform is even more important than today's open platforms."
This statement by the head of the world's most widely used social network raised a key question: was Facebook really going to refocus on privacy?
This article will also interest you: Facebook, questioned by several governments for its encryption project and its messaging
Such a question may seem absurd, it must be admitted, especially when we know that the social network has not a truly re- bright image in terms of privacy. Especially a company that based its business model, free of charge by users and the monetization of the digital data generated by these Last. How can we believe that Facebook can switch to a model that can undermine its profitability?
To justify his position and reinforce his ideas, the CEO of Facebook will outline 6 principles around which its platform will have to rest in the next few time to come and that are:
- Private and personal interactions
- End-to-end encryption between people
- A reasonable shelf life of messages
- A safe platform for every individual
- Interoperability between different platforms
- Secure data storage
"Today, we are already seeing that the messages private, ephemeral stories and small groups are by far the most important areas fastest growing online communications" Mark Zuckerberg told Le Monde newspaper.
Facebook's new dynamic seems to please. Because it looks like it wouldn't be not just to wash the image of social network as well as all its subsidiaries, but also implement new features to make the use of its services more secure.
The reversal of the Facebook boss astonishes many. Indeed, the latter was opposed a few years ago by claiming that the encryption of the data made it "more difficult to combat misinformation". And now he thinks it's "the right thing to do … That seems fair to me, as long as we take the time to put in place the appropriate security systems that stop malicious third parties as part of an encrypted service." He later added, "I understand that many people don't think facebook can or wants to create this kind of privacy platform, because, frankly, we don't currently have a reputation for establishing privacy services, and we've always focused on the tools for more open sharing (…)But we have shown time and time again that we can evolve to create the services that people really want, including in private messaging (…) I believe that the future of communications will increasingly move to private and encrypted services where people can be sure that what they say to each other remains secure and that their messages and content will not stay forever. This is the future that I hope we will help to achieve. »
Despite all the goodwill expressed by the CEO Facebook, the reality might be quite different. Indeed, it would seem that behind this decision, would hide the very real economic consequences and organized by the network social. Indeed, according to several analysts, advertising targeting is becoming less and less lucrative. Facebook's business model is gradually becoming less productive and therefore less profitable for the latter. For some people behind this Facebook maneuver hides a competitive and purely strategic. The former director at the technical level of the Federal Commission U.S. Trade Bank said: "This decision is entirely to use privacy as a competitive advantage and to further lock Facebook as the dominant messaging platform He explained. "While communication between users will be end-to-end, messages to Facebook services will always be collected and retained by Facebook in order to provide you with the services (for example, example, when you chat with chatbots)". We would understand better then Mark Zuckerberg's statement, which surely denotes a strategy behind the sudden reversals of the platform: "We must think seriously about all the services we build (…) some how people make payments and financial transactions, the role of business and advertising, and how we can provide a platform for other private services."
So would privacy be the new battleground of Facebook and Mark Zuckerberg to make Facebook even more profitable?We'll find out soon.
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